Jacket Required: the new menswear trade show in London
Making use of the 300 square metres of space of a gallery in East London, 35 brands of ready-to-wear and accessories have confirmed their presence, amongst which one will find Edwin, Heritage Research, Modern Classics by Ben Sherman, Denim Demon, Dockers, Garbstore and Chevignon Togs.
Jacket Required is thus likely to become a direct competitor of Stitch: a trade show with the same target audience that was launched in 2010 by the organisers of Pure London, the UK’s leading fashion trade show. The London trade show business is certainly regaining steam, with Pure London having also set up another fair called Pure Spirit which specialises in children’s fashion. And let’s not forget the high-end fashion fair Scoop that launched in the British capital in February.
Vision is an affordable platform for select niche, contemporary and emerging collections to sell market and promote. This cost effective platform allows brands to get an entry level presence into the UK’s leading menswear event and develop a wholesale business model to enable growth and success.
menswear at London Fashion Week has always been fabulous, but far too brief. This week sees the sophomore effort of London Collections: Men, an event that bills itself as a London men’s fashion week on par with those held regularly in Paris and Milan.
In a capital renowned for its top fashion schools, and home to an industry in which both independent designers and luxury brands are thriving, LC:M feels long overdue. It’s a welcome acknowledgement of both oft overlooked menswear designers and the burgeoning consumer demand for new and experimental duds for dudes.
for dates and more information about menswear fashion week in London check out their website